Surfaces

169 + 51 surfaces, free

The growth channels hiding inside other people’s products

  • Tom Granot
  • Becoming 10x
  • Tel Aviv

The idea in 3 lines

The idea in 3 lines

Channel

Everyone has the playbook. SEO, paid social, LinkedIn

Surface

Your buyers are already there. No marketer has a playbook yet

Once the playbook exists, it’s a channel

It doesn’t have to be your product. Build the adjacent thing your buyer needs (a template, a calculator, a skill, a tiny integration), list it where they work, give value free, earn trust.

The recipe

One job. One skill. One nudge

  1. 01Pick one job your buyer does every week
  2. 02Package it as a free skill, integration or template
  3. 03Add one light nudge back to you
  4. 04List it where your buyers (and their agents) look

The Surface Map

220 places your buyers already work

Every SaaS marketplace and AI agent surface where you can list a free skill, integration or template, with the route in for each

for your agent

Hand the map to your agent

Paste this into Claude, ChatGPT or your coding agent. Fill in the two brackets first.

Here's my product: [one line]. I sell to: [who, in a few words].
Use the Surface Map at https://surfaces.granot.io — the data is at https://surfaces.granot.io/data/saas-marketplaces.csv and https://surfaces.granot.io/data/ai-agent-surfaces.csv.
Pick the 10 marketplaces and AI directories my buyers use every day. For each one, propose one free integration, template or skill that does one job for them. Rank them by buyer fit × effort, and tell me the one to ship this week.
SaaS marketplaces: 169 app stores and integration directories, with how you get listed
MarketplaceCategoryHow you get inLink
Activepieces Automation & workflows Build a connector / node
Albato Automation & workflows Build a connector / node
APIANT integration library Automation & workflows Partner program
Boomi Discover Automation & workflows Build a connector / node
Celigo Automation & workflows Build a connector / node
Cyclr marketplace Automation & workflows Partner program
IFTTT services Automation & workflows Build a connector / node
Integrately Automation & workflows Build a connector / node
Jitterbit Marketplace Automation & workflows Build a connector / node
KonnectzIT Automation & workflows Build a connector / node
Make Automation & workflows Build a connector / node
Microsoft Power Automate connectors Automation & workflows Build a connector / node
MuleSoft Exchange Automation & workflows Build a connector / node
n8n Automation & workflows Build a connector / node
Pipedream Automation & workflows Build a connector / node
Power Platform connector certification Automation & workflows Build a connector / node
Prismatic marketplace Automation & workflows Partner program
SnapLogic Patterns Automation & workflows Partner program
Tray.ai Automation & workflows Partner program
UiPath Integration Service Automation & workflows Build a connector / node
Workato Automation & workflows Build a connector / node
Zapier Automation & workflows Self-serve listing
Airtable Marketplace CRM, sales & support Self-serve listing
Asana App Directory CRM, sales & support Self-serve listing
ClickUp Marketplace CRM, sales & support Build a connector / node
Coda Gallery CRM, sales & support No public route yet (watch)
Copper Marketplace CRM, sales & support Self-serve listing
Fibery integrations CRM, sales & support Partner program
Freshworks Marketplace CRM, sales & support Self-serve listing
Front integrations CRM, sales & support Build a connector / node
Gorgias App Store CRM, sales & support Self-serve listing
Help Scout integrations CRM, sales & support Partner program
HighLevel Marketplace CRM, sales & support Self-serve listing
Insightly Marketplace CRM, sales & support Self-serve listing
Intercom App Store CRM, sales & support Self-serve listing
Keap Marketplace CRM, sales & support Self-serve listing
Kustomer Marketplace CRM, sales & support Partner program
Miro Marketplace CRM, sales & support Self-serve listing
monday.com Marketplace CRM, sales & support Self-serve listing
Notion Marketplace CRM, sales & support Build a connector / node
Pipedrive Marketplace CRM, sales & support Self-serve listing
Salesforce AppExchange CRM, sales & support Self-serve listing
Smartsheet Marketplace CRM, sales & support No public route yet (watch)
Trello Power-Ups CRM, sales & support Self-serve listing
Wrike Integrations CRM, sales & support Build a connector / node
Zendesk Marketplace CRM, sales & support Self-serve listing
Zoho Marketplace CRM, sales & support / Finance, accounting & payments Self-serve listing
Microsoft Marketplace CRM, sales & support / Finance, accounting & payments / Cloud, dev & data Self-serve listing
HubSpot Marketplace CRM, sales & support / Marketing, CMS & web builders Self-serve listing
Airbyte Marketplace Cloud, dev & data Build a connector / node
Atlassian Marketplace Cloud, dev & data Self-serve listing
Auth0 Marketplace Cloud, dev & data Build a connector / node
AWS Marketplace Cloud, dev & data Self-serve listing
Cloudflare Marketplace Cloud, dev & data No public route yet (watch)
Confluent Hub Cloud, dev & data Build a connector / node
Databricks Marketplace Cloud, dev & data Self-serve listing
Datadog Marketplace Cloud, dev & data Self-serve listing
dbt Hub Cloud, dev & data Build a connector / node
Fivetran Partner Connect Cloud, dev & data Build a connector / node
GitHub Marketplace Cloud, dev & data Self-serve listing
GitLab Integrations Cloud, dev & data Build a connector / node
Google Cloud Marketplace Cloud, dev & data Self-serve listing
Kong Marketplace Cloud, dev & data Build a connector / node
Looker Marketplace Cloud, dev & data Self-serve listing
Mendix Marketplace Cloud, dev & data Self-serve listing
Microsoft AppSource Power BI Cloud, dev & data Self-serve listing
New Relic Instant Observability Cloud, dev & data Build a connector / node
Okta Integration Network Cloud, dev & data Build a connector / node
OutSystems Forge Cloud, dev & data Self-serve listing
Postman API Network Cloud, dev & data Self-serve listing
Qlik Market Cloud, dev & data Self-serve listing
RapidAPI Hub Cloud, dev & data Self-serve listing
Salesforce MuleSoft Exchange Cloud, dev & data Build a connector / node
Sentry Integrations Cloud, dev & data Build a connector / node
ServiceNow Store Cloud, dev & data Self-serve listing
Snowflake Marketplace Cloud, dev & data Self-serve listing
Splunkbase Cloud, dev & data Self-serve listing
Tableau Exchange Cloud, dev & data Self-serve listing
Adobe Commerce Marketplace Commerce & POS Self-serve listing
Amazon Selling Partner Appstore Commerce & POS Self-serve listing
BigCommerce Apps Commerce & POS Self-serve listing
Clover App Market Commerce & POS Self-serve listing
commercetools Integrations Commerce & POS Partner program
eBay Developers Program Commerce & POS Build a connector / node
Ecwid App Market Commerce & POS Self-serve listing
Elastic Path integrations Commerce & POS Partner program
Etsy integrations Commerce & POS Build a connector / node
Faire integrations Commerce & POS Partner program
Faire Partner Commerce & POS Partner program
Fresha integrations Commerce & POS Partner program
Lightspeed Marketplace Commerce & POS Partner program
Mindbody Marketplace Commerce & POS Partner program
nopCommerce Marketplace Commerce & POS Self-serve listing
OpenCart Marketplace Commerce & POS Self-serve listing
PrestaShop Marketplace Commerce & POS Self-serve listing
Salesforce Commerce Cloud marketplace Commerce & POS Self-serve listing
Shopify App Store Commerce & POS Self-serve listing
Shopware Store Commerce & POS Self-serve listing
Square App Marketplace Commerce & POS Self-serve listing
Squarespace Extensions Commerce & POS Self-serve listing
TikTok Shop Partner Commerce & POS Partner program
Toast Partner Connect Commerce & POS Partner program
TouchBistro integrations Commerce & POS Partner program
VTEX App Store Commerce & POS Self-serve listing
Wix App Market Commerce & POS Self-serve listing
WooCommerce extensions Commerce & POS Self-serve listing
SAP Store Commerce & POS / Finance, accounting & payments Self-serve listing
Adobe Acrobat integrations Communication & productivity Partner program
Box App Center Communication & productivity Self-serve listing
Canva Apps Marketplace Communication & productivity Self-serve listing
Discord App Directory Communication & productivity Self-serve listing
DocuSign App Center Communication & productivity Self-serve listing
Dropbox App Center Communication & productivity Self-serve listing
Figma Community Plugins Communication & productivity Self-serve listing
Google Workspace Marketplace Communication & productivity Self-serve listing
Microsoft Teams Store Communication & productivity Self-serve listing
RingCentral App Gallery Communication & productivity Self-serve listing
Slack Marketplace Communication & productivity Self-serve listing
Twilio Marketplace Communication & productivity No public route yet (watch)
Twilio Segment Partners Communication & productivity Partner program
Webex App Hub Communication & productivity Self-serve listing
Zoom Marketplace Communication & productivity Self-serve listing
Acumatica Marketplace Finance, accounting & payments Self-serve listing
Adyen Partner Ecosystem Finance, accounting & payments Partner program
Airwallex partners Finance, accounting & payments Partner program
Bill Partner Program Finance, accounting & payments Partner program
Brex integrations Finance, accounting & payments Partner program
ERPNext Marketplace Finance, accounting & payments Self-serve listing
FreshBooks App Store Finance, accounting & payments Self-serve listing
GoCardless Partners Finance, accounting & payments Partner program
Gusto App Directory Finance, accounting & payments Self-serve listing
Infor Marketplace Finance, accounting & payments Self-serve listing
Mercury integrations Finance, accounting & payments Partner program
NetSuite SuiteApp Finance, accounting & payments Self-serve listing
Odoo Apps Finance, accounting & payments Self-serve listing
Oracle Cloud Marketplace Finance, accounting & payments Self-serve listing
PayPal Partner Directory Finance, accounting & payments Partner program
Plaid Partner Directory Finance, accounting & payments Partner program
QuickBooks App Store Finance, accounting & payments Self-serve listing
Ramp App Center Finance, accounting & payments Self-serve listing
Sage Marketplace Finance, accounting & payments Self-serve listing
Stripe Apps Finance, accounting & payments Self-serve listing
Tink partner ecosystem Finance, accounting & payments Partner program
Tipalti Partner Program Finance, accounting & payments Partner program
TrueLayer partners Finance, accounting & payments Partner program
Wise Platform partners Finance, accounting & payments Partner program
Xero App Store Finance, accounting & payments Self-serve listing
ADP Marketplace HR, payroll & vertical SaaS Self-serve listing
BambooHR Marketplace HR, payroll & vertical SaaS Self-serve listing
Deel Integrations HR, payroll & vertical SaaS Build a connector / node
Personio Marketplace HR, payroll & vertical SaaS Self-serve listing
Rippling App Shop HR, payroll & vertical SaaS Self-serve listing
ActiveCampaign App Marketplace Marketing, CMS & web builders Self-serve listing
beehiiv Integrations Marketing, CMS & web builders Build a connector / node
Braze Alloys Marketing, CMS & web builders Partner program
Customer.io Integrations Marketing, CMS & web builders Build a connector / node
Framer Marketplace Marketing, CMS & web builders Self-serve listing
Iterable Marketplace Marketing, CMS & web builders Partner program
Jotform App Directory Marketing, CMS & web builders Build a connector / node
Kajabi Integrations Marketing, CMS & web builders Build a connector / node
Klaviyo App Marketplace Marketing, CMS & web builders Build a connector / node
Mailchimp Integrations Marketing, CMS & web builders Build a connector / node
Marketo LaunchPoint Marketing, CMS & web builders Partner program
Teachable App Hub Marketing, CMS & web builders Build a connector / node
Thinkific App Store Marketing, CMS & web builders Self-serve listing
Typeform Integrations Marketing, CMS & web builders Build a connector / node
Unbounce App Marketplace Marketing, CMS & web builders Self-serve listing
Webflow Apps Marketing, CMS & web builders Self-serve listing
WordPress Plugin Directory Marketing, CMS & web builders Self-serve listing
AI agent surfaces: 51 agent stores, registries and directories, with what you publish and the first step
SurfaceCompanyProduct typeWhat you publishHow you get inFirst stepNotesLast checkedLink
AgentExchange Salesforce enterprise agent platform Agentforce agents, actions, topics, templates, and partner solutions partner onboarding and listing review Join the partner program, create the listing in Partner Console, complete review, and submit for approval. Commercial onboarding and security review create a high-friction but explicit route.
Agentic App Store Automation Anywhere enterprise automation and agentic process platform bots and automation packages in-product submission and review Use Control Room to submit a bot or package and complete its store listing. Requires the Bot Store Publisher role and review; older URLs still use Bot Store naming.
Agentverse Marketplace and Almanac Fetch.ai open agent network and marketplace uAgents and ACP-compatible agents agent registration Create or connect the agent, launch registration in Agentverse, and publish its endpoint and profile to the Almanac. The agent must be reachable and complete ownership registration.
Agno Toolkits Agno open-source agent framework packaged service integrations core repository pull request Propose a new toolkit through the open-source repository and maintainer review. A merged core contribution may distribute the integration; verify maintainer appetite first.
Atlassian Marketplace Atlassian enterprise work-management agent platform Forge apps containing Rovo agents and actions Marketplace Partner listing Build the Rovo agent as a Forge app, meet partner guidelines, and create the Marketplace listing. Atlassian Marketplace review and Forge requirements apply.
AutoGen Community Extensions Microsoft multi-agent framework third-party Python extensions independent package publication Create the extension package, publish it to Python package infrastructure, and follow AutoGen's component registration format. Verify the current community-extension discovery page before you submit.
AutoGPT Marketplace Significant Gravitas agent builder and marketplace community-built agents in-product marketplace submission Build and save the agent, complete the marketplace form, and submit it for review. Check the live platform before you submit because AutoGPT has changed product architecture several times.
AWS Marketplace AI Agents and Tools Amazon Web Services cloud marketplace and enterprise agent distribution channel AI agents, MCP servers, tools, OpenAPI products, and A2A products Partner Central listing and review Register as a seller, create an AI agents and tools product in Partner Central, and submit it for launch. Commercial seller onboarding and marketplace review apply.
Botpress Hub Botpress agent builder and runtime third-party integrations in-product publication and verification Make the integration public, request verification, provide a demo bot, and invite the Botpress review account. Public availability and verified placement are separate steps.
Claude Connectors Directory Anthropic general-purpose assistant and agent platform remote MCP servers and MCP Apps submission portal and review Submit a remote MCP server or MCP App through the Claude.ai admin submission portal. Access and review requirements apply; submission does not guarantee listing.
Claude Plugin Directory Anthropic coding agent plugins bundling skills, subagents, hooks, commands, and MCP servers official submission form Package the plugin and submit it through the Claude plugin submission page. Anthropic review applies; platform.claude.com/plugins/submit is an alternate official entry point.
ClawHub OpenClaw Foundation open-source personal agent runtime skills and plugin packages CLI publication Publish a skill or plugin package with the ClawHub CLI. Public publishing is available; automated security review can delay discovery.
Cline MCP Marketplace Cline coding agent MCP servers GitHub issue and curator review Open the official marketplace submission issue with repository, logo, testing, and rationale details. The catalog implementation is evolving; recheck whether cline/mcp-marketplace or cline/marketplace is the active intake repo before you submit.
Community Connector Library Workato enterprise integration, automation, and agent platform Connector SDK packages connector publication and review Open the Connector SDK Share flow and publish the connector to the community library. The former partner connector program is deprecated; use the current community route.
Composio Toolkits Directory Composio agent integration and tool platform toolkits, tools, triggers, and partnerships public request board Submit a toolkit or integration request with the provider, API actions, triggers, and use case. This is a request and partnership channel, not self-service publication.
Copilot CLI Plugin Marketplaces GitHub coding agent Git-hosted plugin marketplaces self-published Git repository marketplace Create a marketplace manifest, host it in Git, and share the repository for users to register. Direct distribution exists, but GitHub does not provide one central curated discovery directory.
Cursor Plugins Marketplace Cursor coding agent IDE plugins bundling rules, skills, agents, commands, MCP servers, and hooks marketplace submission and review Submit the public plugin repository through Cursor's marketplace publishing form. Review applies; the repository must satisfy Cursor's plugin manifest requirements.
Devin MCP Marketplace and Partner Ecosystem Cognition software engineering agent MCP servers and platform partnerships partner registration Register for the partner ecosystem and ask for MCP Marketplace distribution. The public docs do not expose a self-service marketplace upload; confirm intake with the partner team.
Dify Marketplace Dify open-source agent and application builder plugin packages plugin package and GitHub pull request Package a .difypkg, add it to the official plugins repository, and submit a pull request. Curated review applies; approved merges launch in the Marketplace.
elizaOS Plugin Registry elizaOS open-source multi-agent framework agent plugins CLI publication and registry submission Run elizaos publish to validate, publish to npm, create the source repository, and submit the plugin to the registry. Requires npm and GitHub credentials.
Flowise Marketplace Templates FlowiseAI visual agent builder flow templates and custom nodes core repository contribution Propose an integration node or reusable marketplace template through the public repository and maintainer review. Treat as exploratory, not a proven submission channel.
Gemini CLI Extension Gallery Google coding agent CLI extensions bundling MCP servers, context, commands, subagents, and skills automatic gallery indexing Release the extension from a public repository or GitHub Release; the gallery indexes eligible public extensions automatically. Gemini CLI is in a product transition for some account tiers; confirm reach before investing heavily.
Google Cloud AI Agent Marketplace Google Cloud enterprise agent marketplace A2A-compatible commercial agents shown in Cloud Marketplace and Gemini Enterprise Producer Portal listing and review Onboard as a vendor, create the agent listing in Producer Portal, complete validation, and submit it for publication. Targets commercial enterprise agents and includes partner validation.
Gumloop Community Templates Gumloop agentic workflow builder workflow templates that contain integrations in-product review submission Publish the automation as a template and select Submit for Review. This lists a workflow template rather than a standalone connector.
Haystack Integrations Directory deepset agent and RAG development framework model providers, document stores, tools, monitoring, and custom components GitHub contribution Publish and document the integration, then contribute it to haystack-integrations for official discovery. Integration owners remain responsible for maintenance.
HubSpot Marketplace HubSpot CRM agent platform agent tools and MCP server apps used by Breeze Agents Marketplace listing and review Build the app with agent tools or an MCP server, then submit its Marketplace listing for Ecosystem Quality review. A Super Admin submits the listing; functional, security, documentation, and support requirements apply.
Kiro Powers Directory Amazon Web Services coding agent IDE Agent Plugin packages containing MCP servers, skills, and steering submission form and curation Publish the Agent Plugin repository and submit the power to be featured in Kiro's directory. Kiro supports direct GitHub installation as well as curated listing.
LangChain Integrations Directory LangChain agent development framework independently published provider packages and official documentation listings package publication plus documentation pull request Publish the package independently, then add its official integration documentation by pull request. LangChain does not host the package; the listing route is the reviewed documentation directory.
Make Integrations Directory Make automation and agent integration platform public apps and connectors technology partner application Apply to the Technology Partner Program and request the current public-app review process. Partner agreement and review apply; this is not an open package-upload workflow.
Microsoft Marketplace and Copilot Agent Store Microsoft enterprise productivity agent platform Microsoft 365 agents and app packages Partner Center submission and certification Create an Apps and agents for Microsoft 365 and Copilot offer in Partner Center and submit it for certification. Eligibility depends on agent architecture, packaging, responsible-AI checks, and certification.
NanoClaw Skills Marketplace NanoClaw / nanocoai open-source personal agent runtime channel, provider, utility, operations, and container skills GitHub pull request Fork NanoClaw, add the implementation and SKILL.md, then open a pull request. Maintainer-reviewed; channel and provider integrations may land on registry branches.
Official MCP Registry Model Context Protocol project cross-platform agent tool protocol and registry MCP servers CLI publication Authenticate a namespace, validate the server metadata, and publish it with mcp-publisher. Protocol-level distribution can feed multiple agent clients; it is not one product's private marketplace.
OpenAI Plugin Directory OpenAI consumer and coding agent platforms plugins containing skills, MCP servers, or both submission portal and review Prepare listing metadata, tests, prompts, and server details, then submit through the authenticated portal. Identity verification and product review apply.
OpenHands Extensions Registry OpenHands open-source software development agent platform skills, plugins, automations, and integrations GitHub pull request Add the integration catalog record to the public registry and submit a pull request. This is a curated source registry rather than a commercial app store.
OpenServ Marketplace OpenServ agent marketplace and orchestration platform hosted agents and agent capabilities in-product agent launch Create a developer account, build or register the agent, and launch it to the marketplace. Verify current commercial terms and review requirements in the product before submission.
Optional Skills Catalog Nous Research open-source autonomous agent runtime Agent Skills, plugins, and MCP servers GitHub pull request Add a skill directory and SKILL.md, then submit it to the official catalog by pull request. The catalog is curated inside the Hermes project.
Oracle Cloud Marketplace AI Agent Listings Oracle enterprise agent marketplace OCI and Fusion AI-powered agent listings Marketplace Partner-Publisher submission Onboard as a Marketplace partner, create an AI Agent listing, review it, and submit it for approval. Oracle distinguishes OCI agent listings from Fusion AI-powered agent listings.
Pieces Marketplace Activepieces open-source automation and agent builder pieces containing triggers and actions GitHub pull request Build and test the piece, then contribute it to the main repository by pull request. Community npm publication exists, but the main-repository route reaches the official marketplace.
Pipedream Registry Pipedream agent tool and workflow integration platform sources, triggers, and actions GitHub pull request Fork the official component registry, add the component, and open a pull request. A missing app definition may require a separate official app request first.
Relevance Builders Marketplace Relevance AI agent builder and marketplace agents, workforces, and tools in-product marketplace submission Become a verified Relevance Builder and submit the Agent, Workforce, or Tool for approval. Builder verification and assigned marketplace permissions apply.
ServiceNow Store ServiceNow enterprise workflow and agent platform certified apps and integrations partner onboarding, certification, and store publication Join the Technology Partner Program, certify the application, and publish it to the Store. The evidence supports the general Store, not a separate agent-only store.
Smithery MCP Catalog Smithery MCP server registry and deployment platform remote MCP servers and MCPB bundles self-service web and CLI publication Submit a public HTTPS server at smithery.ai/new or publish an MCPB bundle with the Smithery CLI. The server must satisfy Smithery's connectivity and metadata requirements.
Snowflake Marketplace Snowflake enterprise data and agent platform Native Apps that can expose data, tools, and Cortex AI functionality Native App listing and review Package the integration as a Snowflake Native App and submit its Marketplace listing. Confirm that the proposed integration delivers standalone in-account utility and meets Native App review rules.
Strands Community Integrations Amazon Web Services open-source agent SDK community tools and integrations featured in official docs documentation pull request Add the integration page under the official community tools directory and submit a pull request. This earns official ecosystem visibility rather than package hosting.
SuperAGI Agent Template Marketplace TransformerOptimus open-source agent framework agent templates in-product template submission Run the agent, use the Publish Agent Template feature, and submit it for administrator review. Reverify product activity and marketplace availability before spending effort.
UiPath Marketplace and Agent Catalog UiPath enterprise automation and agent platform agents, automations, integrations, and Integration Service connectors publisher listing form and review Create a listing in the Publisher Account and submit it for review. Connector authors also have a dedicated Integration Service connector submission workflow.
Verified Community Nodes n8n workflow automation and agent builder npm community nodes Creator Portal verification Publish a provenance-signed community node and submit it through the n8n Creator Portal. Verification is curated; provenance and packaging rules apply.
Visual Studio Marketplace Microsoft agentic code editor platform language-model tools, chat participants, and AI extensions Marketplace CLI publication Create the AI extension, register a publisher, and publish it to Visual Studio Marketplace with vsce. Marketplace policy and Copilot acceptable-use rules apply.
watsonx Orchestrate Agent Catalog IBM enterprise agent orchestration platform partner agents and remote MCP servers partner application or MCP onboarding form Use Agent Connect or the official onboarding form to submit the agent or remote MCP server for catalog review. IBM approval and partner review apply.
Zapier App Directory Zapier automation and agent-action platform public app integrations used by workflows and agents platform submission form and review Complete the integration's Publish form and select Submit for Review. Approved integrations usually enter the directory in beta before full release.
Zed Extensions Registry Zed Industries agentic code editor Agent Server extensions and MCP server extensions GitHub pull request Publish the extension repository, add it as a submodule to zed-industries/extensions, and open a pull request. Zed is deprecating its MCP-specific extension format in favor of the official MCP Registry; Agent Server extensions remain relevant.
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Tom Granot

Tom Granot

Engineer and hands-on marketing leader from Tel Aviv. Tom runs Syntax, a technical product marketing consultancy, and works across AI, software engineering and marketing.

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